From Flat to Flourishing: How Multify Helped MOYA Build a Youth-Focused Digital Presence That Delivered 336K+ Views and 2,100% Reach Growth
Client: Macedonian Orthodox Youth of Australia (MOYA)
Industry: Faith-Based Youth Community
Services Provided: Social media management, content creation, community engagement, platform strategy, TikTok launch
Timeline: June 2024 – Present
Note: Analytics reflect growth from June 2024 to April 2025, during Multify’s active management period.
Performance Snapshot: Analytics reflect growth from June 2024 to April 2025, during Multify’s active management period.
Client Overview
The Macedonian Orthodox Youth of Australia (MOYA) is a national organisation committed to uniting young Orthodox Christians through spiritual education, tradition, and fellowship. While their in-person events — including Bible studies, guest talks, and community nights — were vibrant and well-attended, their online presence didn’t fully reflect the energy or impact of their mission.
The challenge wasn’t just inactivity — it was a missed opportunity to engage young people where they spend much of their time: online. MOYA needed a digital strategy that could amplify their message, spark meaningful interaction, and build community beyond physical gatherings.
The Challenge
MOYA had a clear, purpose-driven vision and a strong on-ground presence — but its digital platforms lacked the structure, consistency, and reach to match. While Instagram was active, it was underperforming, and no defined strategy existed to support event promotion or sustained engagement.
To truly connect with youth across Australia, MOYA needed a cohesive digital identity, a content approach that honoured its Orthodox roots, and a platform strategy that communicated faith in a format today’s young people could relate to and engage with.
Our Approach
Multify supported MOYA’s digital transformation as an act of good faith — recognising both the organisation’s mission and the untapped potential of its digital platforms. We delivered a full-service solution, combining strategy, content creation, and hands-on execution to strengthen MOYA’s online presence and community engagement:
Strategic Content Planning
We introduced a consistent weekly content calendar centred around feast days, event recaps, reflections, and community storytelling — designed to deepen engagement and create rhythm in MOYA’s digital presence.
Creative Production & Execution
Multify produced reels, templated graphics, and story sets that reflected MOYA’s identity — striking a balance between Orthodox tradition and modern relevance to ensure a cohesive and authentic visual language.
Community Engagement & Scheduling
From content scheduling and publishing to inbox management and interaction, we handled every aspect of MOYA’s day-to-day platform presence — encouraging organic sharing and strengthening community connection.
TikTok Launch
In April 2025, we launched MOYA’s TikTok presence to reach and resonate with a younger Orthodox audience — using short-form, mission-aligned content to build familiarity and extend impact.
Results
Instagram Growth (June 2024 – April 2025):
336,000+ video views
87,300+ reach (↑ 2,100%)
14,600+ profile visits (↑ 405%)
12,900+ content interactions
727 new followers (organic growth)
TikTok Performance (Launched April 2025):
29,000 video views in 28 days
1,900 profile visits
1,400 likes, 77 comments, 190 shares
Qualitative Impact:
Increased youth attendance at events attributed to online visibility
Greater community awareness and re-sharing of spiritual content
Increased youth attendance at events, attributed to improved online visibility
Greater community awareness and peer-to-peer re-sharing of spiritual content
Key Takeaways
Authentic storytelling and visual consistency can build meaningful digital communities
Faith-based organisations can grow with modern content strategies while remaining grounded in tradition
When community impact is high, digital clarity can amplify it significantly
Authentic storytelling and visual consistency are powerful tools for building meaningful digital communities.
Faith-based organisations can embrace modern content strategies while staying true to their traditions.
When community impact is strong, digital clarity acts as a multiplier — significantly amplifying reach and engagement.
Let’s Write The Next Chapter of Your Growth!
At Multify, we collaborate with clients to craft tailored digital solutions that spark audience connection, elevate brand presence, and drive meaningful results.