Ad Campaign Strategy

While Multify excels in creating high-quality content that resonates with social media audiences, we recommend amplifying organic reach with strategic paid advertising to maximise visibility and impact.

In today’s social media landscape, pay-to-play is the reality, with algorithms prioritising content supported by strategic ad placements such as Lead Generation and Sponsored Content.

Social media advertising is an essential tool for:

  • Increasing brand awareness and visibility

  • Expanding audience reach and engagement

  • Gaining valuable consumer insights

  • Building a strong Facebook and Instagram community

Why Invest in Facebook Advertising?

  • Highly cost-effective with strong ROI

  • Advanced audience targeting capabilities

  • Boosts content visibility to both current and new audiences

  • Provides key insights into audience behaviour and preferences

At Multify, our in-house advertising specialists manage the entire process—from campaign setup and creative development to daily optimisation—ensuring your brand gets the most out of its ad spend.

As per of this service, your business receives:

Advertising Campaign Set-Up (One-Off Fee)

Our comprehensive campaign set-up includes:

  • Account setup and configuration

  • Strategic planning and onboarding

  • Resource allocation

  • Market research and audience insights

  • Detailed advertising proposal

Daily Advertising Campaign Management

Our dedicated Social Media Ads Specialists oversee all aspects of your campaign, ensuring optimal performance through:

  • Full social media advertising account management

  • Conversion and remarketing campaign execution

  • Multiple creative variations for A/B testing

  • Utilisation of Lookalike Audiences for enhanced targeting

  • Ongoing campaign management and optimisation

  • Performance tracking through social analytics

  • Pixel tracking to refine audience targeting

  • Execution of sponsored posts and retargeting ads

With Multify managing your advertising, your brand benefits from data-driven strategies designed to maximise reach, engagement, and ROI.