Tailored Ad Campaign Strategy

While Multify specialises in creating tailored content that engages and resonates with social media audiences, we recommend complementing this with targeted paid advertising to reinforce organic engagement, amplify reach, and maximise campaign impact.

In today’s fast-paced and attention-driven social media ecosystem, paid promotion (also known as “Pay to Play”) is essential, as algorithms increasingly prioritise sponsored content like Lead Generation and Sponsored Posts.

Social media advertising is an essential tool to:

  • Get your brand seen by more people

  • Reach a bigger audience and boost engagement

  • Learn what your audience cares about

  • Grow an active, loyal community on Facebook and Instagram

Why Invest in Facebook Advertising?

  • Cost-effective with strong return on investment (ROI)

  • Offers advanced targeting to reach the right audience

  • Increases visibility of your content to both existing and new followers

  • Delivers valuable insights into audience behaviour and preferences

At Multify, our in-house advertising specialists manage the entire process. From campaign setup and creative development to daily optimisation, we ensure your brand gets the most value from every advertising dollar.

As per of this service, your business receives:

Advertising Campaign Set-Up (One-Off Fee)

A complete setup that includes:

  1. Account configuration

  2. Market research and audience insights

  3. Strategic planning and onboarding

  4. Resource allocation

  5. A detailed advertising proposal

Daily Advertising Campaign Management

Our Social Media Ads Specialists manage every aspect of your campaign to ensure optimal performance, including;

  1. Complete management of your social media ad accounts

  2. Pixel tracking to improve targeting accuracy

  3. Setup and optimisation of conversion and remarketing campaigns

  4. Use of Lookalike Audiences for smarter targeting

  5. A/B testing with multiple ad creatives

  6. Running sponsored and retargeting ads

  7. Continuous monitoring and campaign optimisation

  8. Tracking results using social media analytics

With Multify managing your advertising, your brand harnesses data-driven strategies to maximise reach, increase engagement, and achieve measurable ROI.